We brought focus to T-Mobile’s Instagram channel by developing multiple content series that sat at the nexus of creative and editorial.

Created a phone-forward content series that ups discoverability by utilizing trending hashtags like #ASMR and #OddlySatisfying.

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Utilized GIPHY stickers to become a pioneering brand on the platform.

Click here for more GIPHY

Click here for more GIPHY

Worked with content creators across the gram to bring T-Mobile to new audiences without paid support.

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@pablo.rochat

@pablo.rochat

@adamJK

@adamJK

@saigonemoji

@saigonemoji

@mattsurelee

@mattsurelee

Partnered with Giant Ant to bring branded tweets to life.

We partnered with Emmy award-winning artist Mike Perry to create a custom phone case for T-Mobile. Fans commented for their chance to win 1/100 limited edition “Community of Characters” cases.

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iHeart Radio Music Festival
iHeart Beats concept took the everyday sounds happening around the festival and turned them into an original track.
In just 48 hours of production..

Client: T-Mobile
Agency: Laundry Service
Role: Art Director