Nike Lebron 17 “Man in the Arena”

Worked with Nike to create this spot for the launch of the LeBron 17 “In the Arena.” The shoes’ name refers to the 1910 Teddy Roosevelt speech “Man in the Arena”, which is spoken as VO in the background of the video. It’s also the phrase LeBron pens on his shoes before games.

The ethos of the speech is that as long as you’re putting in the work, you shouldn’t concern yourself with the opinions of those who aren’t. And at the same time, knowing that the work matters more than whatever outcome you’re faced with.

Nike Kyrie 5 Spongebob
Are you ready kids!?

Who lives in a pineapple under the sea?
SpongeBob SquarePants.
Who has unmatched handles and loves ’90s TV?
Kyrie Irving.

We took a hyper-realistic approach that would hero each shoe and be accompanied by a series of props that allude to each characters personalty.